Concept Group

The Concept Group use Football Aid as an incentive for staff to reach their sales targets.

The Concept Group Ltd, one of the leading UK suppliers of Digital Document Solutions, purchases positions in a variety of Football Aid games each year to use as staff incentives.

In 2005, employee James Stephen couldn't believe his luck on finding that not only would he be playing at Stamford Bridge, but also receiving his shirt for the game from former striking legends Eidur Gudjohnsen, Kerry Dixon and Gavin Peacock. The stars were onside to celebrate Chelsea's first year with Football Aid and to Stephen it was a dream come true.

"Playing for Chelsea was my schoolboy dream and to be able to meet Eidur and legends Dixon and Peacock was unbelievable! I have to thank my employers for the incentive - the thought of pulling on the strip and playing at Stamford Bridge was all the incentive I needed to smash my sales targets!"